Marketing and Business Development services have the same objective: to increase revenue. However sometimes these functions can become misaligned when they operate independently.
We work to promote the organisation to its existing client base, potential future clients and all stakeholders in a cohesive manner. We use integrated metrics to gauge performance and focus on analysing return on investment.
We have found that when marketing and business development work together, marketing and sales activities create more leads and a much higher percentage of those leads turn into work, faster.